Conventions of your genre and how you are going to present these conventions.

One convention of electronic music videos is the use of green screens to create a sense of unrealism. One way in which this could be achieved would be to film a person within the music video standing in front of a green screen and then use software to put the person into a unrealistic context. For example if Craig was to stand in front of a green screen then software would allow us to give the audience the perception that he is floating, whereas in reality he is on the ground.

Another Convention of Electronic music videos is the use of lighting to create specific moods within the video. One way this could be achieved is by having natural light in the music video. This would give the video a happy tone which in most cases would fit the upbeat tone of an electronic music video.

One way in which we are going to interpret conventions within our music video is  have Craig stand in front of the green screen located inside the music studio and using software we would be able to create a scenario which is unreal but believable by the audience.