Ideas for interesting use of cinematography, editing and mise en scene

The main focus for making the video will be the editing. The video will be made up of lots of overlaid clips which will be edited with different effects and filters. Some visual effects may also be added in After Effects (if we're allowed to use it), or animated bits made in flash. We will use a range of transitions between clips, including different flashes, blurs and cuts (but no star wipes). Clips will be filmed using a handheld camera some of the time and a tripod the rest of the time - this is to give us a range of clips that will fit different parts of the song (e.g. a slow, quiet part of the song will be need still clips). Different objects will be filmed from different angles - this will allow me to made shots of single objects more dynamic and break them up by cutting between different views. The mise en scene will be slightly odd and surreal. All of the clips will be filmed outside (most in some kind of wooded area, avoiding urban landscapes). Clips will include trees, shots of leaves and other outside things, old and broken things (e.g. all machinery) and anything odd or out of place.

Conventions of your genre and how you are going to present these conventions.

One convention of electronic music videos is the use of green screens to create a sense of unrealism. One way in which this could be achieved would be to film a person within the music video standing in front of a green screen and then use software to put the person into a unrealistic context. For example if Craig was to stand in front of a green screen then software would allow us to give the audience the perception that he is floating, whereas in reality he is on the ground.

Another Convention of Electronic music videos is the use of lighting to create specific moods within the video. One way this could be achieved is by having natural light in the music video. This would give the video a happy tone which in most cases would fit the upbeat tone of an electronic music video.

One way in which we are going to interpret conventions within our music video is  have Craig stand in front of the green screen located inside the music studio and using software we would be able to create a scenario which is unreal but believable by the audience.

Notes on who your target audience will be and their expectations

The song 'Plain Sight' by My Great ghost was released in january 2012 for free download through Bandcamp. Our target audience is likely to be people aged 15-24 because the song is electronic and very contemporary and this is the age range that is most likely to find the song online. Our target audience for the video will likely be the same demographic.

Since the song 'Plain Sight' is an electronic song, the audience may be expecting surrealism as portrayed in videos such as 'Cars' by Gary Numan and productions by 'The Prodigy'. Some examples of such videos would be 'Firestarter' and 'Breathe' which both use abnormal circumstances in very normal locations.

Examples of real videos that have influenced you

This is an unofficial video for the song "The Moment" by Goldhouse. It influenced by ideas stylistically.

Initial music video ideas

• Chiddy Bang - Fresh Like Us
• Damien Rice - The professor & La File Danse
• Daughtry - One Last Chance
• My Great Ghost - Plain Sight
• Pink - Why did I ever Like You
• Starboy Nathan - See You again
• Chamillionaire & Paul wall  - Weather man
• Cheryl Cole - Boys
• Craig David - Smoothed Out
• One Night Only - Stay at Home
• Rita ora - Love and War
• Saturday - Ed Sheeran

We listened to all the tracks and chose the three video ideas we had come up that we liked the best.

1. My Great Ghost - Plain Sight
2. Starboy Nathan - See You again
3. One Night Only - Stay at Home

1. This could be done with lots of clips of things overlaid. Things could include trees, shots of leaves and other outside things (maybe a bird?), old things (particularly rusty machinery and stuff), and anything odd or out of place. Selected lines would be lipsynced to and their clips would be overlaid on top as well. Lipsynce shots will probably be extreme close ups of the bottom half of peoples faces (so we don't see their eyes).

2. Could do something with stop motion. Maybe someone lying on the floor and stuff moving around them.

3. Following a guy walking around outside, lipsyncing.

We're going to pitch the first idea.

Digipak Research

Digipaks are a style of CD and DVD packaging.

Digipaks are usually square, with each panel measuring about 5.5" X 0.25" X 5". The average number of panes is 4 - 6.

Digipaks are typically used for CD singles or special editions of CD albums.

Digipaks contain one of more CDs (often a bonus CD only available with pack), a tack list, information about the band or artist and sometimes some extras such as a poster or limited edition posters.


An examples of a digipak:

Peer assessment task for group S1-14

Magazine Advert For Album: The magazine advert has been well edited, however the text is hard to read against the background. Some more information, such as a release date, would have been good to add.

Auter (Director) Analysis: A brief overview of the Director is given which is good. We don't know which videos you looked at as they're not linked in the post. you also didn't talk about any of the videos you watched specifically.